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Winter Wellness Season 2027Passports on sale October 24, 2026Experiences January 1 – February 28, 2027

Asheville · Winter Wellness Season · Jan 1 – Feb 28, 2027

Become a founding partner

Created by Be Well Asheville.

Be Well Passport sends curious locals and visitors to the people and places that make Asheville a wellness town. There are four ways to be part of it. Pick one, or stack a few.

Applying doesn't mean automatic acceptance. A person reviews every application, and we talk with you about your business or practice before anything is final.

What founding partners get

  • Curated discovery in front of Passport holders
  • Exposure to visitors actively exploring Asheville wellness
  • A real reason for locals to try your business for the first time
  • Participation in both the physical and digital Passport as they roll out
  • Eligibility for seasonal campaigns as the Passport network grows
  • Potential hotel and hospitality distribution partnerships

Four ways to be seen

Your main role is Experience Partner or Distribution Partner. Sponsor and Rewards can be added to either.

  • Main role

    Experience Partner

    Offer Passport holders a real first visit — a class, session, stay or tasting.

    Listed in the printed and digital Passport, with QR check-ins.

  • Main role

    Distribution Partner

    Put Passports in people's hands. Hotels, rentals, concierge desks and shops.

    Bundle with stays and give your guests something to do. You can also apply to be a Passport Pickup Location.

  • Add-on · $250 · Limited spots

    Experience Sponsor

    Put your name on someone's first try. “Your first cold plunge, sponsored by ___.”

    Full-page feature in the printed Passport, plus a digital feature.

  • Add-on

    Rewards Partner

    Give a reward when holders reach 5, 10, 15 or 25 stamps.

    Meet the people exploring Asheville the most.

How it works.

  1. Step 1: Apply

    Tell us about your business and the experience you'd like to offer.

  2. Step 2: We review

    We'll review fit, offer strength, and seasonal availability.

  3. Step 3: We connect

    We'll email you right away with a link to schedule a short partner call.

  4. Step 4: You go live

    Once approved, we’ll finalize your offer and prepare your Passport listing.

After approval: We’ll schedule a short onboarding call, finalize your participation details, and provide any required partner agreement. We’ll also prepare your Partner Account and send a Quick Start Guide covering QR-code check-ins and redemptions.

Public Answers tagged Public appear on your Passport page as you write them once you're approved, so write them for guests. Passport holders only means only members see it. Everything else stays with our team.

01

Your business or practice

We'll reach you here. You'll also use it to sign in.

Contact person

Who we'll call about your application and onboarding. Never shown publicly.

Only if someone else should hear from us too. Not used for sign-in, never shown publicly.

A direct number, if it isn't the one above. Never shown publicly.

What you do, who it's for, and what makes it yours. Aim for 80–150 words — about one short paragraph. Write it the way you'd describe it to a friend.

0 words · aim for 80–150

Where guests normally book — your site, Mindbody, Resy, Acuity… Have a Passport promo code? You'll add it in the Redemption step below — only Passport holders will see it.

Recommended: 1600 × 900 px (16:9 landscape). JPG or WebP preferred. Choose a clear photo of your actual experience and keep the main subject centered. JPG, PNG, WebP or AVIF, under 8 MB, at least 1200 px on the long edge. Use an original photo, not a screenshot or social post.

Recommended: 800 × 800 px (square). PNG or WebP preferred. Keep your full logo visible with padding around the edges. JPG, PNG, WebP or AVIF, under 8 MB, at least 300 px on the long edge. A transparent background works best.

What do you offer? *Public

Pick everything that applies. The headings match the Explore cards Passport holders browse, and we place you in the right ones automatically. There's nothing else to choose.

Relax & Restore

Massage & bodywork also appears under Healing Arts.

Recover & Recharge

Move & Explore

Eat & Nourish

Mind & Spirit

Stay Well

Healing Arts

Other ways to offer

Optional. If nothing above fits, describe it here. It helps us add the right categories, and you can still pick the closest ones above.

02

Location

A storefront, studio, or shared space — or a mailing/home address if you don't have a public location. Independent and mobile practitioners are welcome.

Service area, minimums, travel fees.

03

How would you like to take part?

Every listing is hand-picked. Start with your main role, then add any extras.

Your main role · choose one *

More ways to be seen · optional, add any

Experience Sponsor — $250Limited spots

A full-page feature in the printed Passport plus a digital feature on Be Well Passport. Only a handful are available each season. Check the box and we'll follow up with details.

Passport Pickup Location

Interested in becoming an official Passport Pickup Location? We're selecting a limited number of businesses based on location, accessibility, operating hours, and the ability to support Passport pickup. Expressing interest doesn't guarantee selection.

Rewards Partner

Holders earn rewards at 5, 10, 15 and 25 stamps. Would you offer one?

Would you offer a milestone reward?

04

Concierge referrals

Coming soon

Personalized matching and referral tools are planned for a later phase and are not part of the initial Passport launch.

05

Verification & commitments

Kept private. Helps us vet partners.

Are you a Be Well Asheville Collective member? *

If applicable: license type, state, and number.

Do you currently carry liability insurance appropriate for your business or services? *

We review this with your application. Some businesses don't need the same coverage; for higher-risk services we may ask for details before you go live. No certificate upload is needed now.

What we ask of partners

Once you're approved:

  • Honor your Passport offer while it's live · Passport experience partnersHonor your confirmed offer as written, within the limits, capacity and blackout dates agreed with you.
  • Check Passport holders in · Passport experience partnersWhen a holder uses your offer, your staff check them in from your business dashboard by scanning the holder's Passport QR code or entering their Passport code.
  • Show you're part of Be Well Passport · encouragedWhere practical, if guests visit you in person, display the Be Well Passport signage you can download from Promote Your Partnership in your Partner Dashboard.
  • Link to Be Well Passport · optionalA simple “Find us on Be Well Passport” link on your website helps visitors discover local businesses — yours included.

Distribution Partners without a consumer offer have no Passport offer to honor or check holders in for, so those two points don't apply to them. These points summarize the Partner Agreement you'll be asked to sign before going live and don't add to it; if they ever differ, the Partner Agreement governs.

06

Future ways to participate

Our first Passport season is Winter Wellness Season 2027, January 1 – February 28, 2027. We're also exploring year-round benefits and short-term visitor Passports. No commitment is required now.

Would you consider participating beyond Winter Wellness Season 2027?

A real person reviews every application. Applying doesn't guarantee a spot.