Asheville Winter Wellness Passport
More wellness ahead.
Discover local wellness experiences, enjoy exclusive Passport offers, and collect stamps along the way.
Passports on sale October 24 · Experiences begin January 1
Created by Be Well Asheville.
How it works
How Be Well Passport Works
- 01
Explore
Find curated Asheville wellness places, practitioners, and experiences.
- 02
Experience
When the Passport opens, holders will be able to visit, book, attend, redeem, or participate in qualifying experiences.
- 03
Collect
The Passport is being built so holders can earn physical and digital stamps from qualifying visits.
- 04
Unlock
Passport holders will be able to access perks, challenges, milestones, and more reasons to explore.
Explore more.
Your Asheville Passport
One Passport. A physical souvenir and a digital collection.
The Asheville Passport is being designed to work as a physical keepsake and a digital collection of the same underlying Passport — participating Passport Partners, physical and digital stamps, and the challenges, milestones, and perks that come with exploring them. Same journey, more ways to collect it.
Explore Asheville Your Way
Different paths. One Passport.
Coming in the Asheville Passport
- Browse experiences
Asheville Originals
Iconic local experiences that make Asheville what it is.
- Browse experiences
Relax & Restore
Spas, massage, float, and restorative experiences worth slowing down for.
- Browse experiences
Recover & Recharge
Sauna, cold plunge, recovery, and therapies that help you feel better.
- Browse experiences
Move & Explore
Yoga, fitness, trails, movement, and outdoor adventure.
- Browse experiences
Eat & Nourish
Farm-to-table kitchens, healthy dining, nutrition, and nourishing experiences.
- Browse experiences
Mind & Spirit
Meditation, mindfulness, creativity, sound, and calm.
- Browse experiences
Stay Well
Boutique stays, wellness lodging, and retreats.
- Browse experiences
Healing Arts
Bodywork, acupuncture, chiropractic, breathwork, somatic practices, and holistic wellness.
Real Asheville wellness
This is what a Passport season feels like
Movement, recovery, and time outside — at independent local businesses across the mountains.
Asheville Yoga Center 
Boiler House Sauna 
Guided Hikes
Visiting Asheville or living here
Visiting Asheville?
Designed for Asheville discovery.
The visitor experience is being designed around the best of Asheville's wellness scene — local practitioners, studios, spas, restaurants, retreats, outdoor experiences, and more.
- Curated Asheville wellness experiences
- Nearby Passport experiences and participating partners
- Visitor-appropriate perks
- Physical and digital stamp collection
- A meaningful Asheville souvenir
Live here?
Seasonal challenges. Local discovery.
Locals will be able to rediscover their own city, support local businesses and practitioners, and collect stamps throughout each Passport season — new experiences, fresh challenges, and more reasons to explore.
- Discover businesses and practitioners you haven't tried
- Access introductory Passport experiences
- Participate in seasonal stamp challenges
- Reach milestones
- Keep exploring throughout the Passport season
For partners
Become a Founding Be Well Passport Partner.
Be Well Passport is building a curated founding network — Asheville studios, practitioners, wellness businesses, hospitality partners, retreats, and local experiences. Founding Partners help shape what the Passport becomes. This is not a directory listing.
Every application is reviewed. Participation is curated. Independent practitioners and appointment-based providers are welcome. Applying does not guarantee acceptance.
Apply to become a partner →Curated Visibility
Reach Passport holders actively looking for trusted wellness experiences in Asheville.
New Customer Discovery
Give locals and visitors a compelling reason to experience your business for the first time.
Physical + Digital Participation
Participate across the digital Passport and the physical Passport experience as they roll out.
Seasonal + Hospitality Opportunities
Be considered for seasonal campaigns, hotel and hospitality exposure, and distribution partnerships as the Passport network grows.
Have something people would love to experience?
We're looking for meaningful Passport offers — not ordinary coupons. Your offer should give Passport holders something worth trying, and something they wouldn't normally find through your standard public promotions. Offers that make a first visit easy and affordable, like a complimentary experience, a few free classes, or 50% off a first session, tend to shine. These are examples, not requirements.
Founding Access
Be first to know when the Asheville Passport opens.
Founding Access members get first word on the launch and help shape what goes in the Passport. No commitment.
- Access to founding launch pricing when the Passport opens
- First access to the Asheville Passport, ahead of the general public
- Early word on new Passport Partners and experiences as they join
- Invitations to select launch experiences and events
Bonus for the first 20 Passport purchases: The first 20 completed, paid Asheville Winter Passport purchases each include one 2027 Taste of Wellness Asheville general admission ticket — a $40 value. One ticket per qualifying purchase. See the Passport terms for details.
Trusted by Asheville's wellness community
Rooted in Asheville. Built for wellness.
Be Well Passport was created by Be Well Asheville, a local wellness community connecting people with trusted practitioners, businesses, events, and resources throughout Western North Carolina.
“Be Well Asheville is a great asset to the Asheville Wellness Community! As the Director of Marketing at Integrative Family Medicine, I applaud the work Travis is doing to support local wellness providers and to lift up wellness in our community!”
Murphy FunkhouserDirector of Marketing, Integrative Family MedicineGoogle · a month ago“This is the premiere place to connect with wellness providers in Asheville. Your guides and podcasts make it so much easier to unlock the secrets and powerful healing that our region provides. Your expertise and the community of healers you're building is critical to the sustainability of our wellbeing community. Thank you!”
Kyra CavanaughGoogle · 3 months ago“As the owner of OsteoStrong North Asheville, I appreciate what Travis is creating with his monthly events, providing a way to connect me with other wellness providers in the area to find better ways to collaborate with one another.”
Emily ZantoOwner, OsteoStrong North AshevilleGoogle · 7 months ago
Built to support Asheville wellness
Be Well Passport is part of a growing ecosystem of projects designed to help local wellness businesses connect, collaborate, and grow.
A stronger Asheville together.
Frequently asked questions
Who created Be Well Passport?
Be Well Passport was created by Travis Richardson, founder of Be Well Asheville, as part of a broader effort to strengthen Asheville's wellness community and help local businesses, practitioners, and experience providers connect with more people. That broader ecosystem includes Be Well Asheville, the Be Well Asheville Collective, Basecamp Accelerator, and Retreat Leaders Network.
Why was Be Well Passport created?
Asheville's wellness community has been through a lot. After Hurricane Helene, many local businesses have been working to rebuild momentum, while winter has traditionally been a slower season for tourism, appointments, and local foot traffic. Be Well Passport was created to help generate more demand during those slower months, introduce people to businesses and practitioners they may not have discovered otherwise, and give both locals and visitors more reasons to experience Asheville wellness.
Who is Be Well Passport for?
Be Well Passport is being built for both Asheville locals and visitors. Locals get a curated reason to explore more of Asheville's wellness community, while visitors get an easier way to discover trusted places, practitioners, classes, experiences, food, hospitality, retreats, and more.
What makes Be Well Passport different from a coupon book?
Be Well Passport is experience-led and curated. The goal is not to collect random discounts. Participating partners are selected, and offers are designed to give Passport holders something meaningful they can actually experience — such as classes, session credits, complimentary experiences, add-ons, multi-visit offers, special access, and Passport-only experiences. Passport perks are curated and often exclusive — designed to give holders something they wouldn't normally find through the business's standard public promotions.
How is the Be Well Asheville Collective involved?
The Collective helps create, test, support, and grow projects designed to strengthen Asheville's wellness economy. Be Well Passport is one example of that work — creating new ways for local wellness businesses and practitioners to reach customers, collaborate, and generate demand. We're also continuing to explore additional incentives and benefits specifically for Collective members as Be Well Passport develops.
Is Be Well Passport a national brand?
Yes. Be Well Passport is being built as a national wellness experience platform, with Asheville, North Carolina as the launch city. The goal is to create a physical + digital wellness passport that can eventually be used across participating cities and destinations.
What cities are next?
After Asheville, we're preparing our next destinations. Timing may change, and more destinations will be added as the partner network grows.
How can I bring Be Well Passport to my city?
We’re actively exploring future cities and local launch partners. If you’re interested in bringing Be Well Passport to your community, email hello@bewellpassport.com and tell us about your city and how you’d like to be involved.