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A hiker sits on a rock at sunset above the Blue Ridge Mountains, reading a trail-map booklet with collected stamps. A water bottle beside her reads Explore, Experience, Collect.

Asheville Winter Wellness Passport

More wellness ahead.

For slow mornings and mountain air.

Discover local wellness experiences, enjoy exclusive Passport offers, and collect stamps along the way.

Join Founding Access

Passports on sale November 16Experiences begin January 19 Passport perks announced

Created by Be Well Asheville.

Good company. Better wellness.

How it works

More experiences. More to celebrate.

  1. 01Explore

    Discover curated Asheville studios, spas, practitioners and experiences taking part this season.

  2. 02Experience

    Show your Passport on your phone when you visit. The business checks you in.

  3. 03Collect

    Earn a stamp for each eligible Passport experience. Your stamps stay with you, season after season.

Then celebrate how far you’ve come.Every stamp brings you closer to your next Passport milestone.

Be Well Passport is designed to help you discover unique, curated wellness experiences in Asheville and, as we grow, across more cities.

Inside the Asheville Passport

A first look at your Passport perks.

9 Asheville businesses have announced their Passport perks so far, with 4 more coming soon. Each perk is set by the business — here are a few.

Join Founding Access

Your Asheville Passport

One Passport. A physical souvenir and a digital collection.

Your season of Asheville wellness, in two forms that work together.

  1. A printed Passport booklet — every Asheville Winter Passport includes one at no extra cost.
  2. A digital Passport — it's on your account the moment you buy.
  3. Physical and digital stamps for eligible Passport experiences, and milestones as you go.

Booklet pickup begins December 1, 2026, at Asheville Yoga Center. Bring your phone: staff link your booklet to the Passport code in My Passport. Booklets are pickup only; we don't ship them.

See how it works

Asheville, North Carolina

America’s Best Wellness Town.Yours to explore.

EatingWell named Asheville its 2026 Best Wellness Town. Mountain air, restorative rituals, nourishing food and a remarkable community of practitioners — there’s more wellness here than one season can hold.

Explore Asheville Experiences

Recognition: EatingWell, “Best Wellness Towns in America for 2026” (May 2026). EatingWell recognized the city of Asheville and is not affiliated with Be Well Passport.

Postcard: Greetings from Asheville — Wellness lives here. Someone meditating in a sunlit mountain forest, framed by Blue Ridge peaks and lavender.

Explore Asheville Your Way

Different paths. One Passport.

Coming in the Asheville Passport

Explore Wellness Partners

Get to know the local businesses taking part, then see the Passport perk each one offers.

Real Asheville wellness

This is what a Passport season feels like

Movement, recovery, and time outside — at independent local businesses across the mountains.

  • A teacher guiding a yoga class at Asheville Yoga Center
    Asheville Yoga Center
  • Friends relaxing together in a sauna
    Boiler House Sauna
  • A trail through the Blue Ridge mountains around Asheville
    Guided Hikes

Visiting or local

One Passport. Two ways to enjoy it.

Visiting Asheville?

Designed for Asheville discovery.

  • Curated Asheville wellness experiences
  • Nearby Passport experiences and participating partners
  • Visitor-appropriate perks

Live here?

Seasonal challenges. Local discovery.

  • Discover businesses and practitioners you haven't tried
  • Access introductory Passport experiences
  • Participate in seasonal stamp challenges
Join Founding Access

Founding Access

Be first to know when the Asheville Passport opens.

Founding Access members get first word on the launch and help shape what goes in the Passport. No commitment.

  • Access to founding launch pricing when the Passport opens
  • First access to the Asheville Passport, ahead of the general public
  • Early word on new Passport Partners and experiences as they join
  • Invitations to select launch experiences and events

Bonus for the first 10 Passport purchases: The first 10 completed, paid Asheville Winter Passport purchases each include one 2027 Taste of Wellness Asheville general admission ticket — a ~$50 value. One ticket per qualifying purchase. See the Passport terms for details.

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The Wellness Edit · From Be Well Asheville

Get inspired. Go deeper.

Local guides to help you discover more ways to feel well in Asheville.

Move & Explore

The Best Yoga in Asheville

Trusted by Asheville's wellness community

Created by , Asheville’s local wellness community. The reviews below are Google reviews of Be Well Asheville; Passport reviews arrive after the first season.

  • “Be Well Asheville is a great asset to the Asheville Wellness Community! As the Director of Marketing at Integrative Family Medicine, I applaud the work Travis is doing to support local wellness providers and to lift up wellness in our community!”
    Murphy FunkhouserDirector of Marketing, Integrative Family MedicineGoogle
  • “This is the premiere place to connect with wellness providers in Asheville. Your guides and podcasts make it so much easier to unlock the secrets and powerful healing that our region provides. Your expertise and the community of healers you're building is critical to the sustainability of our wellbeing community. Thank you!”
    Kyra CavanaughGoogle
  • “As the owner of OsteoStrong North Asheville, I appreciate what Travis is creating with his monthly events, providing a way to connect me with other wellness providers in the area to find better ways to collaborate with one another.”
    Emily ZantoOwner, OsteoStrong North AshevilleGoogle

Frequently asked questions

Who created Be Well Passport?

Be Well Passport was created by Travis Richardson, founder of Be Well Asheville, as part of a broader effort to strengthen Asheville's wellness community and help local businesses, practitioners, and experience providers connect with more people. That broader ecosystem includes Be Well Asheville, the Be Well Asheville Collective, Basecamp Accelerator, and Retreat Leaders Network.

Why was Be Well Passport created?

Asheville's wellness community has been through a lot. After Hurricane Helene, many local businesses have been working to rebuild momentum, while winter has traditionally been a slower season for tourism, appointments, and local foot traffic. Be Well Passport was created to help generate more demand during those slower months, introduce people to businesses and practitioners they may not have discovered otherwise, and give both locals and visitors more reasons to experience Asheville wellness.

Who is Be Well Passport for?

Be Well Passport is for both Asheville locals and visitors. You can explore the participating wellness experiences now, and during the Passport season, Passport holders enjoy participating businesses' Passport offers and collect stamps for eligible experiences. Locals get a curated reason to explore more of Asheville's wellness community, while visitors get an easier way to discover trusted places, practitioners, classes, experiences, food, hospitality, retreats, and more.

Do I get a physical Passport?

Yes. Every Asheville Winter Passport includes a printed Passport booklet at no extra cost. Your digital Passport is on your account the moment you buy. Booklet pickup begins December 1, 2026, at Asheville Yoga Center. Address: 211 S Liberty Street, Asheville, NC 28801. Please visit the front desk at Asheville Yoga Center to collect your printed Be Well Passport booklet. Bring your phone: staff link your booklet to the Passport code in My Passport. Booklets are pickup only; we don't ship them. We'll share pickup hours before December 1, 2026.

What are Passport milestones?

You earn a stamp for each eligible Passport experience, and your stamps add up to milestones. This season's milestones are Trailhead (3 stamps), Explorer (5 stamps) and Wayfinder (10 stamps). Lifetime achievements, Trailblazer (15 stamps) and Well-Traveled (25 stamps), keep growing season after season. You can follow your progress in My Stamps.

What makes Be Well Passport different from a coupon book?

Be Well Passport is experience-led and curated. The goal is not to collect random discounts. Participating partners are selected, and offers are designed to give Passport holders something meaningful they can actually experience — such as classes, session credits, complimentary experiences, add-ons, multi-visit offers, special access, and Passport-only experiences. Passport perks are curated and often exclusive — designed to give holders something they wouldn't normally find through the business's standard public promotions.

How is the Be Well Asheville Collective involved?

The Collective helps create, test, support, and grow projects designed to strengthen Asheville's wellness economy. Be Well Passport is one example of that work — creating new ways for local wellness businesses and practitioners to reach customers, collaborate, and generate demand. We're also continuing to explore additional incentives and benefits specifically for Collective members as Be Well Passport develops.

Is Be Well Passport a national brand?

Yes. Be Well Passport is a national wellness experience platform, and Asheville, North Carolina is the launch city. You can explore Asheville's participating wellness experiences now. We're exploring other wellness destinations; each Passport covers only the destinations it lists, and new destinations are never added to a Passport automatically.

What cities are next?

After Asheville, we're preparing our next destinations. Timing may change, and more destinations will be added as the partner network grows.

How can I bring Be Well Passport to my city?

We’re actively exploring future cities and local launch partners. If you’re interested in bringing Be Well Passport to your community, email and tell us about your city and how you’d like to be involved.